Going for Gold: Why Gold Jewellery Is Taking the Piercing World By Storm
Going for Gold: Why Gold Jewellery Is Taking the Piercing World By Storm
Gold piercing jewellery is one of the biggest trends in the body piercing world. No matter the piercing, today’s piercees want to fill them with genuine gold. While many studios forego gold offering in favor of less expensive pieces, the winds are changing. As their clients get older and have more disposable income, they’ll start looking for more sophisticated piercing jewellery. Piercers and studio owners must stock up and take advantage of this trend.
Here’s all you need to know and where to find high-quality wholesale gold piercing jewellery.
Breaking down gold piercing jewellery
Before you stock your studio, it’s important that you understand the various gold types and terminology. Gold jewellery is more expensive than other materials, and some of your customers may consider it a luxury purchase. To entice them toward a sale, you should prove you know your stuff.
Let’s break it down.
Carat
The carat refers to the purity of the gold; the number indicates how many alloys are mixed in, broken down into 24 parts. Here’s how it works:
- 24-carat: 99.99% gold; 24 out of 24 parts of the material are gold with a tiny bit of alloys mixed in for strength.
- 18-carat: 75% gold; 18 parts of the material are gold, and the remaining 6 parts are alloys.
- 14-carat: 58.3% gold; 14 parts are gold, and the remaining 10 are alloys.
You can also find gold in 10-carat and 9-carat purities for customers wishing to enjoy the aesthetics of gold at a lower cost. However, only 14-carat and 18-carat purities are suitable for fresh piercings (although most people opt for surgical steel or titanium for new piercings). Lower purities contain too many alloys and may irritate the delicate healing tissue, while pure gold is too soft; it will dent and scratch, creating divots that will collect dirt and debris, thereby introducing bacteria to the fresh piercing.
Gold-plated versus solid gold versus hollow gold piercing jewellery
When jewellery is solid gold, the entire piece is made of gold. So, if you have a solid 14-carat gold piece, it means that it’s 14-carat gold inside and out.
When jewellery is gold-plated, there’s a thin plating of gold over another metal. So, if you have a gold-plated 14-carat gold piece, it means there’s a thin layer (about 0.05%) of 14-carat gold over a center made of a different metal, typically silver.
Gold-plated jewellery can be a great option for those who want the allure of gold jewellery without the price tag. However, it’s likely that the plating will wear away over time, so it’s not as long-lasting as a solid gold piece.
Furthermore, fresh piercings can only wear solid gold pieces since the gold plating can wear down and hurt the healing tissue.
Hollow gold jewellery is fully made of real gold, but the inside is hollow. Since it uses less material, it’s a less expensive option for those who would like to enjoy the longevity of solid (non-plated) gold without the price tag.
By offering a range of gold options in your studio, you can ensure you have the right gold piece for your clients, no matter their budget.
White, rose, and yellow gold
The final thing you need to understand about gold piercing jewellery is the various gold colours and how they’re attained.
Gold is naturally yellow. Therefore, 24-carat gold will always be yellow, as it’s pure gold. Lower purity yellow gold is mixed with alloys like copper, silver, and zinc to maintain its tone.
White gold is mixed with copper, zinc, silver, and sometimes nickel to achieve its white tone. Since nickel might be used, white gold isn’t always hypoallergenic. Those who have skin sensitivities should check to make sure the white gold they purchase is nickel-free.
Rose gold is mixed with copper with a bit of silver to achieve its brassy colour.
Mixing and matching different gold colours is a rising trend, especially in cartilage piercings, so make sure that your studio has plenty of each gold type.
Popular gold jewellery styles
Gold body jewellery can be found in all shapes and sizes—hoops, horseshoes, barbells, earrings, belly rings, and anything you can think of. There are a few styles, however, that stand out more than the rest. As you stock your studio with wholesale gold body jewellery, make sure you have these ready to go.
- Earrings: If you can only choose one gold jewellery type, you must offer gold earrings. Cartilage piercings filled with various gold pieces are probably the most popular piercing style. Invest in a range of hoops, flat-back studs, dangle earrings, and more.
- Nose rings: Along with earrings, gold nose piercing jewellery is another must-have. Everywhere you look, you’ll see nostril and septum piercings filled with a gorgeous gold hoop. Prudent piercing studios must take advantage of this trend by investing in wholesale nose piercing jewellery.
- Nose studs: For daintier (and often less expensive) gold options, nose studs are a popular choice. This includes various styles such as nose bones, twist, and L-shaped prongs. Many piercees are opting for gold nose studs with a gorgeous gemstone decorating the end, for a sophisticated look.
- Belly rings: Since belly piercings have returned, the demand for gold belly rings has risen. Be sure to stock your studio with belly hoops, dangle belly rings, and belly bars to address this demand.
- Nipple bars: Gold nipple piercing jewellery is another trending style. Sometimes, it’s nice to know your piercings are filled with fine jewellery, even if no one sees it. Check out a wide range of solid gold straight barbells on our site.
Hop on the gold piercing trend
Offering solid gold piercing jewellery at your studio has a few benefits beyond staying on top of trends. Offering jewellery made of precious metals elevates your brand and attracts customers. Furthermore, it provides an excellent opportunity to upsell. Make strategic use of display cases at the front of your shop or at the register to bring customers in and encourage them to add to their body jewellery collection.
Although solid, high-purity gold offers prestige, not everyone has the budget to invest in luxe jewellery. Make sure that you offer gold-plated jewellery and 10-carat or 9-carat pieces so that you can attract customers no matter their disposable income.
Gold piercing jewellery and fresh piercings
Although gold is among the suitable materials for fresh piercings, there are a few caveats:
Only 14-carat or 18-carat gold should be worn in new piercings.
Solid gold only. No gold plating.
Check to make sure that white gold worn in fresh piercings doesn’t contain any nickel, even if the piercee doesn’t have skin sensitivities. Prolonged exposure to nickel on delicate tissue could result in your customer developing a sensitivity.
It’s also important to note that gold jewellery is more expensive than titanium or surgical steel. There’s no guarantee that the piercing will heal properly; anything can happen during the healing period, and it’s possible that the piercee may need to retire the piercing if it rejects, tears, or they have difficulty healing.
Because of this, you may want to encourage your clients to wait until their piercing has fully healed before investing in gold body jewellery. Once they’re sure their piercing is here to stay, you can offer them your range of gold piercing jewellery options.
Caring for gold
When your customers invest in your gold jewellery, you have a responsibility to impart proper care. Gold is malleable, which means it can dent and scratch easily. If you toss it in a jewellery box, it won’t maintain its gorgeous lustre for long.
Each gold piece should be stored separately in a cloth bag to protect it from damage. If the jewellery gets dirty, which will happen with regular wear, they can clean it with warm water, soap, and a soft microfibre towel. They should never use a brush or anything abrasive as this will scratch the jewellery. The jewellery should also be kept away from harsh chemicals and stored in a dry area to help maintain its lustre.
Even if they care for their gold perfectly, it will become scratched over time. When this happens, they can take it to a jeweler for polishing and professional cleaning.
Investing in wholesale gold body jewellery
Finding high-quality gold body jewellery poses a challenge. We offer the solution.
We have a wide range of solid gold body jewellery, gold plated jewellery, various purities and all gold colours available at wholesale prices. Our vast collection includes gold nose rings, belly rings, nipple bars, earrings, and more. You’ll also discover many different styles, like internally threaded or threadless jewellery, as well as gorgeous designs you can’t find elsewhere.
If you can’t find what you’re looking for—a feat considering our vast offerings—you can contact us to discuss bespoke orders. We can also put together branded display cases and packaging, fulfilling all of your wholesale gold piercing jewellery needs.
We’ve been in the body jewellery business for over 20 years, and we’ve served piercings studios all over the UK and the world. We promise the highest standards in body jewellery and piercings supplies. You don’t have to take our word for it; all of our products come with materials certifications and adhere to UK standards.
Ready to learn more? Contact us today!
FAQs
Is gold jewellery good for piercings?
Gold jewellery isn’t good or bad for piercings; it’s simply a high-quality material that looks gorgeous. 14-carat and 18-carat gold are both suitable to wear in fresh piercings.
Do piercings heal faster with gold?
Jewellery material cannot make your piercing healed faster. That said, improper jewellery materials could cause irritation that could make your piercing heal more slowly. As a material that’s suitable for fresh piercings, 14-carat or 18-carat gold will not cause irritation that could delay healing, like incompatible jewellery materials might.
Is white gold jewellery safe for sensitive skin?
White gold piercing jewellery is safe for sensitive skin as long as it doesn’t contain nickel. Sometimes, nickel is added to achieve the silver tone. Those with nickel allergies should always double check the alloy composition of their white gold jewellery.
Does rose gold jewellery contain nickel?
Rose gold piercing jewellery does not contain nickel. It’s mixed with mostly copper and a bit of silver.
How can studios verify the authenticity of gold jewellery?
Studios can verify the authenticity of their gold jewellery by checking the material certification. If your supplier doesn’t provide certification, then switch to a supplier who does.
Are there bulk discounts for wholesale gold body jewellery?
We do offer bulk discounts for wholesale gold jewellery. Contact us to learn more.
Publication date and/or Last Updated: September 30, 2025
Author: cesar@suprank.com
Views: 478
Copyright Holder: Acha Co., Ltd.
Company info: WholesaleBodyJewellery is owned and operated by Acha, a leading manufacturer and online supplier of piercing jewellery with more than 20 years in the industry.
